What are the top digital marketing trends of 2021 ?

Giveaways

I like the notion of utilising competitions and freebies to increase traffic and conversions to your website. They're entertaining and thrill your target audience, urging them to act and engage with your business. The beautiful thing about competitions is that you can create restrictions to increase involvement, such as requiring social shares or comments to enter.

Video Promotion

Watching a movie for a product or service not only boosts brand memory but also allows the customer to immerse themselves in the experience. They are given a few minutes of fun or information and are encouraged to share it with their social networks. You can also employ storytelling components to create an amazing tale.

Writing Assistants using Artificial Intelligence

I've been intrigued by AI writing helpers, which are mostly systems that can generate ghostwritten articles. Narrative Science, Wordsmith, and Automaton are a few examples. All of these AI helpers function by searching databases and looking for trends to make informed judgments about the material. Advantages include the appearance of greater quality and less personal bias in articles, the ability to produce more articles than human authors, reduced pricing for customers, and less stress on writers. Disadvantages include the potential loss of author voice (depending on how much control the programme is given), as well as a potential violation of integrity when personal prejudices become a part of the production. In any case, AI writing assistants should be an intriguing trend to keep an eye on in digital environments.

Shares on Social Media

Social media material featuring our customers, stakeholders, partners, and collaborators is an excellent approach to acquire at least one share of your content. We have shifted our focus from merely looking at likes and comments to how many shares a post receives. This method is game-changing and very effective at building connections. We discuss about their accomplishments, tales, and congratulate them. It is simple and effective.

Podcasting Platforms that are Optimized

A digital marketing trend that has lately piqued my interest is the development in podcasting platforms seeking to integrate podcasts with content marketing channels like as blogs, social media postings, and email lists. Podcasts have evolved into one of the most effective methods for businesses to target their ideal client personas with pinpoint precision, resulting in significant increases in trust and brand exposure to critical audiences. Even better, specialty podcasts may be a low-cost way to sell. When podcast marketing is combined with other forms of content marketing, the overall marketing campaign becomes significantly more successful, with far better integration of promo codes and links for fine-grained monitoring and improved insight into cost per acquisition of each channel.