What are the best Facebook marketing tips ?

Here are the top 7 tips you can use in Facebook marketing:

1. Improve Your Profile Picture

First impressions are important.

Because your brand's profile photo is likely to be the first thing prospective followers see when they contact with you through search or comments, imagery is a crucial part of your Facebook strategy.

With just 180x180 pixels to deal with, marketers should try to make their profile photographs as minimal as possible. Cramming a lot of information or compressing a large picture into such a little area isn't exactly "stylish."

Close-ups and headshots of high quality are frequent for people operating a solo brand. A nice example is Seth Godin's profile picture:

Meanwhile, as shown by Hubspot, clear brand logos with a minimalist tone also work:

If you want your fans to treat you like a pro, you must dress the role. What is the takeaway here? Don't simply throw a random image on your profile and call it a day. Give it some consideration.

2. Add Color to Your Cover Photo

Cover photographs, like your profile picture, are an important piece of imagery that may "wow" visitors.

Your cover picture, which takes up a substantial amount of space on your website, essentially sets the tone for everything below the fold. Cover pictures, in addition to a high-quality image, are an excellent spot for company slogans and calls-to-action, as ThinkGeek illustrates :

You don't have to be a graphic designer to accomplish the same effect with your own page, either. Landscape, a digital marketing tool, will help you create a beautiful brand cover in minutes.

In addition, Facebook has added cover videos to attract users' attention. Animoto's cover video illustrates this new function in action:

There are lots of opportunities for advertisers to be creative with video durations ranging from 20 to 90 seconds and working within the 820x312 pixel restriction for covers. This function is still largely underutilised by companies within our list of Facebook marketing strategies, so don't be scared to experiment appropriately.

3. Do Not Ignore Native Video

Video content marketing and Facebook work hand in hand, thanks to Facebook Live and the platform's native video player.

The dominance of video has taken a long time to arrive. Video is the best technique to persuade followers to spend more time connecting with your company since it is eye-catching, amusing, and capable of stopping scrolling consumers in their tracks.

However, it is not as easy as tossing an odd YouTube video into your stream.

According to Adweek, Facebook's algorithm favours native video, which generates exponentially more comments and shares as a consequence. Consider how you can start introducing video material into your feed in some manner, shape, or form, whether it's a live Q&A or tutorial-style content.

4. Include More Than Just Links

Speaking of Facebook's algorithm, doesn't it sometimes seem like witchcraft?

Some postings are a flop, while others attract a flood of comments. What's going on?

One of the most important Facebook marketing ideas for firms hoping to appear in their followers' feeds is to diversify their content distribution.

For instance, providing just self-promotional material is unlikely to energise your present followers or attract new ones. While there is nothing wrong with connecting to your blog or goods, they should not be your primary source of information.

According to conventional opinion, Facebook wants postings that remain inside its borders, so to speak. That is why putting just text-based, picture, or video updates into your feed rather than continuously connecting out is a wise decision.

5. Keep Image Sizes in Mind

When it comes to the general design and layout of our pages, Facebook performs the majority of the labor for us.

That being said, optimising the photos for your articles, links, and previews is all up to you.

Do you know how your Facebook page appears on desktop vs mobile? Are guests losing out if they visit you on their smartphone?

Social image sizing, like your profile and cover photographs, requires your consideration for your full Facebook page. In short, don't modify photos or publish links on the spur of the moment without first verifying that they seem clean. It's all about maintaining that excellent initial impression once again.

6. Improve Your Post Timing

Timing is important on Facebook.

An important aspect of increasing interaction is not necessarily what you publish, but rather when you post it.

Weekdays, according to Sprout's optimal times to post on social media, are good for most brands:

However, optimizing your post timeliness does not have to imply publishing in real-time. You may use social scheduling to have Facebook automatically push material during high engagement hours.

Scheduling your posts in advance is essential for companies aiming to check all of the boxes for what constitutes a strong Facebook presence. You may not only publish when your followers are most engaged, but you can also guarantee that you're diversifying your material production rather than just going with the flow.

7. Do a Double Dip with Your Facebook Content

Not all Facebook marketing strategies are exclusive to the platform.

Brands should take measures to direct as many of their present visitors, previous customers, and other social followers to Facebook as possible. Consider your email list, traffic to a blog, followers on Instagram Why aren't they included in your Facebook funnel?

The goal is to look for ways to double-dip your material outside of Facebook. Some popular instances are as follows:

• Incorporating native Facebook videos into your blog posts.
• Using Instagram or Twitter to promote a Facebook contest.
• Including social networking links on your website and in your email campaigns.
• Given how much time people spend on Facebook, converting current leads into long-term followers should be the ultimate objective of every company.