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Tag: "Traffic"

  • What is an “Umbrella Keyword” in SEO ?
    What is an “Umbrella Keyword” in SEO ?
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    An umbrella keyword is one that has several long-tail variant keywords. It is, in that sense, a 'wide' phrase, the polar opposite of a specialized term. It's not always a good idea to attempt to rank for the core keyword, since the difficulty may make it harder. If you want to rank for an umbrella keyword, create a page in your site map that is optimized for that term as a "parent" page. Such a major page would cover the subject of "auto insurance" in a very wide and thorough manner. In...

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